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Criterion
Paper illustration for Knowledge Mapping.
Knowledge Modeling
Knowledge Mapping
Growth Experiment workspace showing the question, observations, and next decision.
Growth
Growth Experiment
Paper illustration of a Concept Map with concepts and labelled links
Knowledge Modeling
Concept Mapping
Paper illustration of a calm four-quadrant Assumption Map with hypothesis cards and emphasis on important assumptions with little evidence.
Product Discovery
Assumption Mapping
Purposedifferent
Knowledge Mapping makes knowledge, gaps, and transfer paths visible across a field. It fits when expertise should not just exist but also be findable and transferable.When growth ideas surface quickly, the temptation to build immediately instead of learning is high. A Growth Experiment frames an assumption so target group, lever, and measurement are clear before the first deployment.Concept Mapping arranges terms and relationships in a network that makes subject-matter connections tangible. It fits when a topic needs to be understood structurally rather than linearly.When assumptions still sit unordered in the room, it weighs uncertainty against leverage. It makes visible which hypotheses should be checked first.
Complexitysame
MediumMediumMediumMedium
Timedifferent
1-3 h1-2 Wochen1-2 h45-60 min
Participantsdifferent
3-121-61-82-8
Formatdifferent
WorkshopWorkshop + asyncWorkshop + asyncWorkshop + async
Outputdifferent
Knowledge Map, Critical Knowledge Areas, Transfer PlanExperiment card, Result summary, Next betConcept Map, Relationship Labels, Knowledge GapsAssumption map, Test backlog, Risk ranking
Tagsno overlap
KnowledgeMappingRisk
MarketingGrowthExperimentsLearning
KnowledgeConceptsMappingSensemaking
AssumptionsRiskExperimentsValidation
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