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Criterion
Paper illustration for Knowledge Mapping.
Knowledge Modeling
Knowledge Mapping
Paper illustration for Flywheel.
Growth
Flywheel
Paper illustration of an IBIS map with issues, positions and arguments
Knowledge Modeling
IBIS
Funnel Analysis workspace showing the question, observations, and next decision.
Growth
Funnel Analysis
Purposedifferent
Knowledge Mapping makes knowledge, gaps, and transfer paths visible across a field. It fits when expertise should not just exist but also be findable and transferable.Growth often breaks down where a reinforcing mechanism builds up too much friction. A Flywheel shows the cycle of value, repetition, and reinforcement meant to sustain growth.IBIS structures thinking about complex questions as a sequence of issues, ideas, and arguments. The method keeps discussions open without forcing them into premature consensus.When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses.
Complexitysame
MediumMediumMediumMedium
Timedifferent
1-3 h60-120 min1-3 h1-3 h
Participantsdifferent
3-123-82-81-5
Formatdifferent
WorkshopWorkshopWorkshop + asyncAsync
Outputdifferent
Knowledge Map, Critical Knowledge Areas, Transfer PlanFlywheel Map, Friction Points, Growth Levers, Experiment BacklogIssue Map, Positions, Argument NotesFunnel report, Drop-off analysis, Optimization hypotheses
Tagsno overlap
KnowledgeMappingRisk
GrowthRetentionConversion
RationaleKnowledgeDecision
AnalyticsConversionGrowth
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