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Criterion
Paper illustration for Kepner-Tregoe
Operations
Kepner-Tregoe
Paper illustration of a journey map with four connected phases, several experience lanes and a point marked for closer investigation.
UX Research
Customer Journey Mapping
Paper illustration for Failure Mode and Effects Analysis
Operations
Failure Mode and Effects Analysis
Paper illustration for Root Cause Analysis.
Operations
Root Cause Analysis
Purposedifferent
For a disturbance that's hard to pin down, the method cleanly separates problem, cause, and decision. It reduces mixing when symptoms allow several interpretations.When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately.For a process, product, or service with noticeable failure risks, the method assesses possible failure modes in advance. It directs attention to combinations of occurrence, effect, and detectability.When a problem keeps recurring and the cause stays unclear, the method exposes the underlying mechanism. It separates symptom, guess, and robust explanation from one another.
Complexitydifferent
HighMediumHighMedium
Timedifferent
2-8 h2-4 h2-6 h1-4 h
Participantsdifferent
2-84-103-103-8
Formatdifferent
Workshop + asyncWorkshopWorkshopWorkshop + async
Outputdifferent
Problem Analysis, Decision Analysis, Risk PlanJourney Map, Pain-point List, Opportunity BacklogFMEA Table, Risk Priority, Mitigation ActionsProblem Statement, Cause Hypotheses, Confirmed Causes, Action Plan
Tagsno overlap
Problem solvingRoot causeDecisionOperations
JourneyServiceService design
RiskQualityOperationsRoot cause
Root causeProblem solvingQualityIncident
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