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Criterion
Paper illustration for Kepner-Tregoe
Operations
Kepner-Tregoe
Paper illustration of a journey map with four connected phases, several experience lanes and a point marked for closer investigation.
UX Research
Customer Journey Mapping
A paper-based illustration representing Customer Journey Canvas with its core stages and visible working result.
UX Design
Customer Journey Canvas
A3 Problem-Solving workspace showing the question, observations, and next decision.
Operations
A3 Problem Solving
Purposedifferent
For a disturbance that's hard to pin down, the method cleanly separates problem, cause, and decision. It reduces mixing when symptoms allow several interpretations.When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately.When a journey needs to be understood across several phases, it arranges experience, touchpoints, and opportunities into one picture. It makes gaps and friction along the user path clear.For a complex deviation with several people involved, the method bundles problem, analysis, and decision onto one page. It creates a shared working space where causes, countermeasures, and follow-up fit together.
Complexitydifferent
HighMediumMediumMedium
Timedifferent
2-8 h2-4 h1-3 h45-90 min
Participantsdifferent
2-84-103-102-5
Formatdifferent
Workshop + asyncWorkshopWorkshopWorkshop + async
Outputdifferent
Problem Analysis, Decision Analysis, Risk PlanJourney Map, Pain-point List, Opportunity BacklogCustomer Journey Canvas, Pain Points, Experience OpportunitiesA3 Report, Action Plan, Root Cause Analysis
Tagsno overlap
Problem solvingRoot causeDecisionOperations
JourneyServiceService design
JourneyCustomerService designCanvas
LeanProblem solvingCoachingOperations
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