View methods side by side.
Choose up to four methods. Add them using the search and share the comparison by copying its link.
| Criterion |  Product Discovery Kano Model |  UX Research Usability Testing |  UX Research Personas |  Innovation Design Thinking |
|---|---|---|---|---|
Purposedifferent | When features need to be distinguished by their effect on satisfaction, it makes expectations and surprises comparable. It separates basic needs, performance contribution, and delight. | When a product is built but people get stuck on tasks, usability testing shows the friction at concrete points. Observed use instead of self-report makes visible where orientation, understanding, or interaction breaks down. | When target groups stay too vague and teams talk about the same people differently, personas create a shared, solid picture of usage. Condensed profiles make needs, contexts, and differences tangible enough for decisions. | For complex user problems with an uncertain cause, the method connects observation, interpretation, and experiment into a learning cycle. It keeps the focus on real needs and avoids premature solution language. This produces robust decisions for product and service. |
Complexitydifferent | Medium | Medium | Medium | High |
Timedifferent | 1-2 Tage | 1-2 h je Session | 1-3 Tage | 1 Tag bis mehrere Wochen |
Participantsdifferent | 10-50 | Based on research question | Internes Team | 4-10 |
Formatdifferent | Workshop + async | Workshop + async | Workshop + async | Workshop |
Outputdifferent | Kano Matrix, Feature Classes, Priority Themes | Usability Issues, Severity List, Recommendations | Persona Profiles, Needs Summary, Scenario Notes | Problem Statement, Prototype, Test Learnings |
Tagsno overlap | SatisfactionPrioritizationCustomer | ValidationUXPrototype | ResearchCustomerSynthesis | InnovationPrototypeResearch |