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| Criterion |  Product Discovery Kano Model |  UX Research Tree Testing |  Business Strategy 5-Minuten VC-Check |  Innovation Lean Startup |
|---|---|---|---|---|
Purposedifferent | When features need to be distinguished by their effect on satisfaction, it makes expectations and surprises comparable. It separates basic needs, performance contribution, and delight. | When a navigation exists but search paths still fail, tree testing checks findability without visual distraction. The method shows whether labels, levels, and paths really lead to the intended destination. | The 5-Minute VC Check clarifies opportunities and strategic options at the earliest idea stage. It compares problem quality, customer willingness to pay, alternatives, differentiation, and market potential, and captures the result as a VC-check note, go/sharpen/park decision, and risk list. | For uncertain business assumptions, the method forces the idea into contact with real market reactions early. It separates wishful picture, assumption, and observable behavior, so that learning becomes faster than planning. This translates uncertainty into measurable insight. |
Complexitydifferent | Medium | Medium | Low | Medium |
Timedifferent | 1-2 Tage | 1-2 Tage | 5-15 min | Wochen bis Monate je Lernzyklus |
Participantsdifferent | 10-50 | Based on research question | 1-5 | 2-8 |
Formatdifferent | Workshop + async | Async | Workshop + async | Workshop + async |
Outputdifferent | Kano Matrix, Feature Classes, Priority Themes | Findability Metrics, Path Analysis, Revised IA | VC-check note, Go/sharpen/park decision, Risk and assumption list, Next validation step | Hypothesis list, MVPs, Learning reports, Pivot or persevere decision |
Tagsno overlap | SatisfactionPrioritizationCustomer | Information architectureNavigationFindability | StartupValidationCompetition | LeanStartupValidationMVP |