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Criterion
A paper-based illustration representing Kano Model with its core stages and visible working result.
Product Discovery
Kano Model
Surveys method illustration showing its working structure
UX Research
Surveys
Paper illustration for Solution Interview
Product Discovery
Solution Interview
Paper illustration for Opportunity Interview
Product Discovery
Opportunity Interview
Purposedifferent
When features need to be distinguished by their effect on satisfaction, it makes expectations and surprises comparable. It separates basic needs, performance contribution, and delight.When a topic needs to be validated broadly and many people can answer the same question, surveys gather structured feedback in a scalable form. Answers become comparable and segmentable instead of remaining merely anecdotal.When a solution idea is already on the table, it checks how it is understood and evaluated. It looks for resonance, objections, and missing fit early in the conversation.When opportunities are still hidden behind signals of need, it structures conversations around needs and obstacles. It looks for patterns that lead to new product opportunities.
Complexitysame
MediumMediumMediumMedium
Timedifferent
1-2 Tage3-14 Tage30-60 min je Interview30-60 min je Interview
Participantsdifferent
10-5050+5-10 Interviews5-12 Interviews
Formatdifferent
Workshop + asyncAsyncWorkshop + asyncWorkshop + async
Outputdifferent
Kano Matrix, Feature Classes, Priority ThemesSurvey Results, Charts, Segment InsightsSolution Feedback, Objection List, Validation NotesInterview Notes, Opportunity Themes, Customer Quotes
Tagsno overlap
SatisfactionPrioritizationCustomer
QuantitativeResearchValidation
ValidationInterviewsPrototype
DiscoveryInterviewsOpportunityCustomer
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