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Criterion
A paper-based illustration representing Kano Model with its core stages and visible working result.
Product Discovery
Kano Model
Paper illustration for Solution Interview
Product Discovery
Solution Interview
Design Thinking as a learning loop: an observation notebook, a focused problem statement, different idea sketches, a cardboard prototype and user-test notes. Feedback leads to new understanding.
Innovation
Design Thinking
Paper illustration of two user profile cards with a goal, behavior evidence, and an open research question.
UX Research
Personas
Purposedifferent
When features need to be distinguished by their effect on satisfaction, it makes expectations and surprises comparable. It separates basic needs, performance contribution, and delight.When a solution idea is already on the table, it checks how it is understood and evaluated. It looks for resonance, objections, and missing fit early in the conversation.For complex user problems with an uncertain cause, the method connects observation, interpretation, and experiment into a learning cycle. It keeps the focus on real needs and avoids premature solution language. This produces robust decisions for product and service.When target groups stay too vague and teams talk about the same people differently, personas create a shared, solid picture of usage. Condensed profiles make needs, contexts, and differences tangible enough for decisions.
Complexitydifferent
MediumMediumHighMedium
Timedifferent
1-2 Tage30-60 min je Interview1 Tag bis mehrere Wochen1-3 Tage
Participantsdifferent
10-505-10 Interviews4-10Internes Team
Formatdifferent
Workshop + asyncWorkshop + asyncWorkshopWorkshop + async
Outputdifferent
Kano Matrix, Feature Classes, Priority ThemesSolution Feedback, Objection List, Validation NotesProblem Statement, Prototype, Test LearningsPersona Profiles, Needs Summary, Scenario Notes
Tagsno overlap
SatisfactionPrioritizationCustomer
ValidationInterviewsPrototype
InnovationPrototypeResearch
ResearchCustomerSynthesis
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