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| Criterion |  Product Discovery Kano Model |  Business Strategy Scenario Planning |  Business Strategy GAP Analysis |  Business Strategy TOWS Matrix |
|---|---|---|---|---|
Purposedifferent | When features need to be distinguished by their effect on satisfaction, it makes expectations and surprises comparable. It separates basic needs, performance contribution, and delight. | Scenario Planning opens the view to several plausible futures instead of a single forecast. The method protects strategies from depending on too narrow an expected path. | GAP Analysis compares the current state with a target picture and makes the distance manageable. It becomes useful when, ahead of new initiatives, it must become clear which capabilities, processes, or resources are missing. | The TOWS Matrix connects internal strengths and weaknesses with external opportunities and threats into action-oriented strategies. It goes a step further than a pure stocktaking. |
Complexitydifferent | Medium | High | Medium | Medium |
Timedifferent | 1-2 Tage | 0.5-2 Tage | 1-3 h | 1-2 h |
Participantsdifferent | 10-50 | 4-12 | 2-8 | 3-10 |
Formatdifferent | Workshop + async | Workshop | Workshop + async | Workshop |
Outputdifferent | Kano Matrix, Feature Classes, Priority Themes | Scenario Set, Strategic Implications, Robust Options | Gap Matrix, Action Plan, Risk Notes | TOWS Matrix, Strategic Options, Priority Actions |
Tagsno overlap | SatisfactionPrioritizationCustomer | StrategyUncertaintyPlanning | StrategyAnalysisPlanning | StrategyAnalysisOptions |