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Criterion
A paper-based illustration representing Kano Model with its core stages and visible working result.
Product Discovery
Kano Model
Paper illustration for Problem Interview
Product Discovery
Problem Interview
Paper illustration for Opportunity Interview
Product Discovery
Opportunity Interview
Paper illustration for Fake Door Test
Product Discovery
Fake Door Test
Purposedifferent
When features need to be distinguished by their effect on satisfaction, it makes expectations and surprises comparable. It separates basic needs, performance contribution, and delight.When the picture of the problem still needs to become solid, it asks about real situations and consequences. It separates genuine suffering from mere interest in a solution.When opportunities are still hidden behind signals of need, it structures conversations around needs and obstacles. It looks for patterns that lead to new product opportunities.When demand is still unclear, it measures interest in a feature before it is built. It separates real behavior from polite agreement and deliberately keeps build effort small.
Complexitysame
MediumMediumMediumMedium
Timedifferent
1-2 Tage30-60 min je Interview30-60 min je Interview1-5 Tage
Participantsdifferent
10-505-12 Interviews5-12 InterviewsNutzertraffic
Formatdifferent
Workshop + asyncWorkshop + asyncWorkshop + asyncAsync
Outputdifferent
Kano Matrix, Feature Classes, Priority ThemesProblem Evidence, Risk Notes, Customer SegmentsInterview Notes, Opportunity Themes, Customer QuotesClick Data, Interest Signal, Learning Decision
Tagsno overlap
SatisfactionPrioritizationCustomer
DiscoveryInterviewsValidation
DiscoveryInterviewsOpportunityCustomer
ValidationExperimentsDemandDiscovery
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