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Criterion
A paper-based illustration representing Kano Model with its core stages and visible working result.
Product Discovery
Kano Model
Paper illustration for Problem Interview
Product Discovery
Problem Interview
Design Thinking as a learning loop: an observation notebook, a focused problem statement, different idea sketches, a cardboard prototype and user-test notes. Feedback leads to new understanding.
Innovation
Design Thinking
Paper illustration for Solution Interview
Product Discovery
Solution Interview
Purposedifferent
When features need to be distinguished by their effect on satisfaction, it makes expectations and surprises comparable. It separates basic needs, performance contribution, and delight.When the picture of the problem still needs to become solid, it asks about real situations and consequences. It separates genuine suffering from mere interest in a solution.For complex user problems with an uncertain cause, the method connects observation, interpretation, and experiment into a learning cycle. It keeps the focus on real needs and avoids premature solution language. This produces robust decisions for product and service.When a solution idea is already on the table, it checks how it is understood and evaluated. It looks for resonance, objections, and missing fit early in the conversation.
Complexitydifferent
MediumMediumHighMedium
Timedifferent
1-2 Tage30-60 min je Interview1 Tag bis mehrere Wochen30-60 min je Interview
Participantsdifferent
10-505-12 Interviews4-105-10 Interviews
Formatdifferent
Workshop + asyncWorkshop + asyncWorkshopWorkshop + async
Outputdifferent
Kano Matrix, Feature Classes, Priority ThemesProblem Evidence, Risk Notes, Customer SegmentsProblem Statement, Prototype, Test LearningsSolution Feedback, Objection List, Validation Notes
Tagsno overlap
SatisfactionPrioritizationCustomer
DiscoveryInterviewsValidation
InnovationPrototypeResearch
ValidationInterviewsPrototype
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