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Criterion
A paper-based illustration representing Kano Model with its core stages and visible working result.
Product Discovery
Kano Model
A hypothetical failure makes concrete risks, signals, and fitting mitigations visible.
Decision Making
Pre-Mortem
Paper illustration for Smoke Test.
Product Discovery
Smoke Test
Paper illustration of ICE Scoring with its method-specific working model.
Product Strategy
ICE Scoring
Purposedifferent
When features need to be distinguished by their effect on satisfaction, it makes expectations and surprises comparable. It separates basic needs, performance contribution, and delight.In early initiatives with many uncertainties, planning quickly turns too optimistic. A pre-mortem makes the expected failure visible in advance and sharpens the view of causes, gaps, and countermeasures.When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all.When ideas need sorting quickly, it condenses impact, confidence, and effort into one compact score. It connects customer value, product logic, and decision priorities. The result is captured as an ICE table and top-ideas list.
Complexitydifferent
MediumLowLowLow
Timedifferent
1-2 Tage20–45 min1-5 Tage30-60 min
Participantsdifferent
10-50Small cross-functional groupNutzertraffic2-8
Formatdifferent
Workshop + asyncWorkshopAsyncWorkshop + async
Outputdifferent
Kano Matrix, Feature Classes, Priority ThemesRisk list, Mitigation plan, Assumption logInterest Metrics, Conversion Signal, Learning NoteICE Table, Top Idea List
Tagsno overlap
SatisfactionPrioritizationCustomer
RiskDecisionFailurePlanning
ValidationExperimentsDemandGrowth
PrioritizationScoringGrowthDecision
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