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Criterion
A paper-based illustration representing Kano Model with its core stages and visible working result.
Product Discovery
Kano Model
Paper illustration of a branching tree with an outcome at its root, customer opportunities, solution options and small experiment cards.
Product Discovery
Opportunity Solution Tree
Paper illustration for Opportunity Interview
Product Discovery
Opportunity Interview
Paper illustration of Opportunity Scoring with its method-specific working model.
Product Discovery
Opportunity Scoring
Purposedifferent
When features need to be distinguished by their effect on satisfaction, it makes expectations and surprises comparable. It separates basic needs, performance contribution, and delight.When discovery keeps swinging between goals, ideas, and learning loops, it creates clear steering logic. It connects the desired outcome, opportunities, and experiments into a legible structure.When opportunities are still hidden behind signals of need, it structures conversations around needs and obstacles. It looks for patterns that lead to new product opportunities.When opportunities need ranking by their effect, it makes importance and satisfaction directly comparable. It separates problem, assumption, solution, and evidence. The result is captured as an opportunity-score table and top outcomes.
Complexitysame
MediumMediumMediumMedium
Timedifferent
1-2 Tage1-2 h Setup, laufend30-60 min je Interview60-120 min
Participantsdifferent
10-502-65-12 Interviews3-6
Formatsame
Workshop + asyncWorkshop + asyncWorkshop + asyncWorkshop + async
Outputdifferent
Kano Matrix, Feature Classes, Priority ThemesOpportunity Solution Tree, Experiment Backlog, Learning LogInterview Notes, Opportunity Themes, Customer QuotesOpportunity Score Table, Top Outcomes
Tagsno overlap
SatisfactionPrioritizationCustomer
DiscoveryOutcomesExperimentsOpportunity
DiscoveryInterviewsOpportunityCustomer
PrioritizationDiscoveryOutcomesNeeds
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