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Criterion
A paper-based illustration representing Kano Model with its core stages and visible working result.
Product Discovery
Kano Model
Paper illustration for Opportunity Interview
Product Discovery
Opportunity Interview
A paper-based illustration representing Design Sprint with its core stages and visible working result.
Innovation
Design Sprint
Paper illustration for Problem Interview
Product Discovery
Problem Interview
Purposedifferent
When features need to be distinguished by their effect on satisfaction, it makes expectations and surprises comparable. It separates basic needs, performance contribution, and delight.When opportunities are still hidden behind signals of need, it structures conversations around needs and obstacles. It looks for patterns that lead to new product opportunities.When the product question is unclear and time pressure is high, the method takes a team from an open idea to a testable solution. It connects problem understanding, decision, and learning in one compact format, lowering the risk of spending a lot of energy on a mere guess.When the picture of the problem still needs to become solid, it asks about real situations and consequences. It separates genuine suffering from mere interest in a solution.
Complexitydifferent
MediumMediumHighMedium
Timedifferent
1-2 Tage30-60 min je Interview4-5 Tage30-60 min je Interview
Participantsdifferent
10-505-12 Interviews5-85-12 Interviews
Formatdifferent
Workshop + asyncWorkshop + asyncWorkshopWorkshop + async
Outputdifferent
Kano Matrix, Feature Classes, Priority ThemesInterview Notes, Opportunity Themes, Customer QuotesPrototype, Test Findings, Decision RationaleProblem Evidence, Risk Notes, Customer Segments
Tagsno overlap
SatisfactionPrioritizationCustomer
DiscoveryInterviewsOpportunityCustomer
Design sprintPrototypeValidationInnovation
DiscoveryInterviewsValidation
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