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| Criterion |  Product Discovery Kano Model |  Product Discovery Hypothesis Prioritization Canvas |  UX Research Customer Journey Mapping |  Product Discovery Test Card |
|---|---|---|---|---|
Purposedifferent | When features need to be distinguished by their effect on satisfaction, it makes expectations and surprises comparable. It separates basic needs, performance contribution, and delight. | When many hypotheses compete for attention, it brings order to their learning sequence and importance. It separates problem, assumption, solution, and evidence. The result is captured as a prioritization canvas and a hypothesis backlog. | When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately. | The Test Card turns a critical assumption into a testable claim and specifies in advance which result counts as success. |
Complexitydifferent | Medium | Medium | Medium | Low |
Timedifferent | 1-2 Tage | 60-90 min | 2-4 h | 20-35 min |
Participantsdifferent | 10-50 | 3-8 | 4-10 | 1-5 |
Formatdifferent | Workshop + async | Workshop | Workshop | Workshop + async |
Outputdifferent | Kano Matrix, Feature Classes, Priority Themes | Prioritization Canvas, Hypothesis Backlog | Journey Map, Pain-point List, Opportunity Backlog | Test Card with a pre-set threshold |
Tagsno overlap | SatisfactionPrioritizationCustomer | ExperimentsPrioritizationDiscoveryHypothesis | JourneyServiceService design | ExperimentsValidationDiscoveryHypothesis |