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| Criterion |  Product Discovery Kano Model |  Growth Hooked Model |  Growth Flywheel |  Product Strategy ICE Scoring |
|---|---|---|---|---|
Purposedifferent | When features need to be distinguished by their effect on satisfaction, it makes expectations and surprises comparable. It separates basic needs, performance contribution, and delight. | The Hooked Model helps clarify engagement loops, user behavior, and experiments. It makes repeat behavior measurable and captures the result as a hooked loop, trigger map, and reward design. | Growth often breaks down where a reinforcing mechanism builds up too much friction. A Flywheel shows the cycle of value, repetition, and reinforcement meant to sustain growth. | When ideas need sorting quickly, it condenses impact, confidence, and effort into one compact score. It connects customer value, product logic, and decision priorities. The result is captured as an ICE table and top-ideas list. |
Complexitydifferent | Medium | Medium | Medium | Low |
Timedifferent | 1-2 Tage | Multiple workshops over several weeks | 60-120 min | 30-60 min |
Participantsdifferent | 10-50 | 2-8 | 3-8 | 2-8 |
Formatdifferent | Workshop + async | Workshop + async | Workshop | Workshop + async |
Outputdifferent | Kano Matrix, Feature Classes, Priority Themes | Hooked loop, Trigger map, Reward design, Ethics check | Flywheel Map, Friction Points, Growth Levers, Experiment Backlog | ICE Table, Top Idea List |
Tagsno overlap | SatisfactionPrioritizationCustomer | GrowthBehaviorRetention | GrowthRetentionConversion | PrioritizationScoringGrowthDecision |