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Criterion
A paper-based illustration representing Kano Model with its core stages and visible working result.
Product Discovery
Kano Model
Paper illustration of Hooked Model with its method-specific working model.
Growth
Hooked Model
Paper illustration for Diary Study.
UX Research
Diary Study
Paper illustration for Flywheel.
Growth
Flywheel
Purposedifferent
When features need to be distinguished by their effect on satisfaction, it makes expectations and surprises comparable. It separates basic needs, performance contribution, and delight.The Hooked Model helps clarify engagement loops, user behavior, and experiments. It makes repeat behavior measurable and captures the result as a hooked loop, trigger map, and reward design.When experiences build up over days or weeks and a single session cannot capture them, Diary Study records the course of everyday life. Recurring triggers, moods, and habits become visible this way, beyond the sharpness of memory.Growth often breaks down where a reinforcing mechanism builds up too much friction. A Flywheel shows the cycle of value, repetition, and reinforcement meant to sustain growth.
Complexitysame
MediumMediumMediumMedium
Timedifferent
1-2 TageMultiple workshops over several weeks1-4 Wochen60-120 min
Participantsdifferent
10-502-85-203-8
Formatdifferent
Workshop + asyncWorkshop + asyncAsyncWorkshop
Outputdifferent
Kano Matrix, Feature Classes, Priority ThemesHooked loop, Trigger map, Reward design, Ethics checkDiary Entries, Longitudinal Patterns, Experience TimelineFlywheel Map, Friction Points, Growth Levers, Experiment Backlog
Tagsno overlap
SatisfactionPrioritizationCustomer
GrowthBehaviorRetention
UX researchTrackingBehavior
GrowthRetentionConversion
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