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| Criterion |  Product Discovery Kano Model |  Growth Funnel Analysis |  UX Research HEART Framework |  Growth Flywheel |
|---|---|---|---|---|
Purposedifferent | When features need to be distinguished by their effect on satisfaction, it makes expectations and surprises comparable. It separates basic needs, performance contribution, and delight. | When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses. | Helps clarify observations, needs, and patterns in concrete terms. It groups observations into patterns, questions, and decisions. The result is captured as a HEART-GSM table and dashboard. | Growth often breaks down where a reinforcing mechanism builds up too much friction. A Flywheel shows the cycle of value, repetition, and reinforcement meant to sustain growth. |
Complexitysame | Medium | Medium | Medium | Medium |
Timedifferent | 1-2 Tage | 1-3 h | 120 min initial, dann laufend | 60-120 min |
Participantsdifferent | 10-50 | 1-5 | 3-6 | 3-8 |
Formatdifferent | Workshop + async | Async | Workshop + async | Workshop |
Outputdifferent | Kano Matrix, Feature Classes, Priority Themes | Funnel report, Drop-off analysis, Optimization hypotheses | HEART-GSM Table, Dashboard | Flywheel Map, Friction Points, Growth Levers, Experiment Backlog |
Tagsno overlap | SatisfactionPrioritizationCustomer | AnalyticsConversionGrowth | MetricsUX researchMeasurementSatisfaction | GrowthRetentionConversion |