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| Criterion | ![]() Product Discovery Kano Model | ![]() UX Research First-click Testing | ![]() Product Discovery Opportunity Interview | ![]() Product Discovery Concierge MVP |
|---|---|---|---|---|
Purposedifferent | When features need to be distinguished by their effect on satisfaction, it makes expectations and surprises comparable. It separates basic needs, performance contribution, and delight. | When users immediately turn the wrong way on a screen or wireframe, first click testing checks initial orientation at high speed. The first click shows early whether expectation, labeling, and wayfinding fit together. | When opportunities are still hidden behind signals of need, it structures conversations around needs and obstacles. It looks for patterns that lead to new product opportunities. | When an idea can first fail or grow through genuine hands-on support, it relies on manual work instead of automation. It shows whether user value holds up even under manual execution. |
Complexitydifferent | Medium | Low | Medium | Medium |
Timedifferent | 1-2 Tage | 1-2 Tage | 30-60 min je Interview | 1-4 Wochen |
Participantsdifferent | 10-50 | 10-30 | 5-12 Interviews | 3-10 Kunden |
Formatdifferent | Workshop + async | Async | Workshop + async | Workshop + async |
Outputdifferent | Kano Matrix, Feature Classes, Priority Themes | Click Heatmap, Success Rate, Design Recommendations | Interview Notes, Opportunity Themes, Customer Quotes | Concierge Learnings, Service Blueprint, MVP Risks |
Tagsno overlap | SatisfactionPrioritizationCustomer | UXNavigationFindabilityValidation | DiscoveryInterviewsOpportunityCustomer | MVPValidationServiceDiscovery |



