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| Criterion |  Product Discovery Kano Model |  UX Research First-click Testing |  Business Strategy 5-Minuten VC-Check |  Growth A/B Testing |
|---|---|---|---|---|
Purposedifferent | When features need to be distinguished by their effect on satisfaction, it makes expectations and surprises comparable. It separates basic needs, performance contribution, and delight. | When users immediately turn the wrong way on a screen or wireframe, first click testing checks initial orientation at high speed. The first click shows early whether expectation, labeling, and wayfinding fit together. | The 5-Minute VC Check clarifies opportunities and strategic options at the earliest idea stage. It compares problem quality, customer willingness to pay, alternatives, differentiation, and market potential, and captures the result as a VC-check note, go/sharpen/park decision, and risk list. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. |
Complexitydifferent | Medium | Low | Low | High |
Timedifferent | 1-2 Tage | 1-2 Tage | 5-15 min | 1-4 Wochen |
Participantsdifferent | 10-50 | 10-30 | 1-5 | 1-6 |
Formatdifferent | Workshop + async | Async | Workshop + async | Async |
Outputdifferent | Kano Matrix, Feature Classes, Priority Themes | Click Heatmap, Success Rate, Design Recommendations | VC-check note, Go/sharpen/park decision, Risk and assumption list, Next validation step | Experiment results, Decision log, Learning summary |
Tagsno overlap | SatisfactionPrioritizationCustomer | UXNavigationFindabilityValidation | StartupValidationCompetition | ExperimentsGrowthAnalyticsValidation |