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Criterion
A paper-based illustration representing Kano Model with its core stages and visible working result.
Product Discovery
Kano Model
Design Thinking as a learning loop: an observation notebook, a focused problem statement, different idea sketches, a cardboard prototype and user-test notes. Feedback leads to new understanding.
Innovation
Design Thinking
Paper illustration of two user profile cards with a goal, behavior evidence, and an open research question.
UX Research
Personas
Paper illustration for ABC Analysis
Operations
ABC Analysis
Purposedifferent
When features need to be distinguished by their effect on satisfaction, it makes expectations and surprises comparable. It separates basic needs, performance contribution, and delight.For complex user problems with an uncertain cause, the method connects observation, interpretation, and experiment into a learning cycle. It keeps the focus on real needs and avoids premature solution language. This produces robust decisions for product and service.When target groups stay too vague and teams talk about the same people differently, personas create a shared, solid picture of usage. Condensed profiles make needs, contexts, and differences tangible enough for decisions.With many similar objects of differing economic significance, the method prioritizes effort by effect. It separates what needs regular steering from what rarely needs attention.
Complexitydifferent
MediumHighMediumLow
Timedifferent
1-2 Tage1 Tag bis mehrere Wochen1-3 Tage30-60 min
Participantsdifferent
10-504-10Internes Team1-5
Formatdifferent
Workshop + asyncWorkshopWorkshop + asyncAsync
Outputdifferent
Kano Matrix, Feature Classes, Priority ThemesProblem Statement, Prototype, Test LearningsPersona Profiles, Needs Summary, Scenario NotesABC Classification, Focus Rules, Control List
Tagsno overlap
SatisfactionPrioritizationCustomer
InnovationPrototypeResearch
ResearchCustomerSynthesis
PrioritizationOperationsPortfolio
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