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| Criterion |  Product Discovery Kano Model |  UX Design Customer Journey Canvas |  UX Research User Interviews |  UX Research Customer Journey Mapping |
|---|---|---|---|---|
Purposedifferent | When features need to be distinguished by their effect on satisfaction, it makes expectations and surprises comparable. It separates basic needs, performance contribution, and delight. | When a journey needs to be understood across several phases, it arranges experience, touchpoints, and opportunities into one picture. It makes gaps and friction along the user path clear. | When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible. | When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately. |
Complexitydifferent | Medium | Medium | Low | Medium |
Timedifferent | 1-2 Tage | 1-3 h | 30–60 min per interview | 2-4 h |
Participantsdifferent | 10-50 | 3-10 | 1 participant per interview | 4-10 |
Formatdifferent | Workshop + async | Workshop | Workshop + async | Workshop |
Outputdifferent | Kano Matrix, Feature Classes, Priority Themes | Customer Journey Canvas, Pain Points, Experience Opportunities | Interview Notes, Themes, Insight Summary | Journey Map, Pain-point List, Opportunity Backlog |
Tagsno overlap | SatisfactionPrioritizationCustomer | JourneyCustomerService designCanvas | QualitativeResearchCustomerDiscovery | JourneyServiceService design |