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| Criterion |  Product Discovery Kano Model |  UX Design Customer Journey Canvas |  UX Design Service Blueprinting |  UX Research Customer Journey Mapping |
|---|---|---|---|---|
Purposedifferent | When features need to be distinguished by their effect on satisfaction, it makes expectations and surprises comparable. It separates basic needs, performance contribution, and delight. | When a journey needs to be understood across several phases, it arranges experience, touchpoints, and opportunities into one picture. It makes gaps and friction along the user path clear. | When a service experience is spread across several touchpoints, it brings frontstage and backstage together. It shows where user contact and internal responsibility must fit. | When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately. |
Complexitydifferent | Medium | Medium | High | Medium |
Timedifferent | 1-2 Tage | 1-3 h | 0.5-2 Tage | 2-4 h |
Participantsdifferent | 10-50 | 3-10 | 6-12 | 4-10 |
Formatdifferent | Workshop + async | Workshop | Workshop | Workshop |
Outputdifferent | Kano Matrix, Feature Classes, Priority Themes | Customer Journey Canvas, Pain Points, Experience Opportunities | Service Blueprint, Fail Points, Ownership Map | Journey Map, Pain-point List, Opportunity Backlog |
Tagsno overlap | SatisfactionPrioritizationCustomer | JourneyCustomerService designCanvas | Service designOperationsJourneyBlueprint | JourneyServiceService design |