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| Criterion |  Product Discovery Kano Model |  UX Design Customer Journey Canvas |  Operations After-Action Review |  UX Research Customer Journey Mapping |
|---|---|---|---|---|
Purposedifferent | When features need to be distinguished by their effect on satisfaction, it makes expectations and surprises comparable. It separates basic needs, performance contribution, and delight. | When a journey needs to be understood across several phases, it arranges experience, touchpoints, and opportunities into one picture. It makes gaps and friction along the user path clear. | After missions or project phases with unclear outcomes, the method makes visible what actually happened and what can be learned from it. It separates course, effect, and causes so experience turns into solid improvement. | When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately. |
Complexitydifferent | Medium | Medium | Low | Medium |
Timedifferent | 1-2 Tage | 1-3 h | 20-45 min | 2-4 h |
Participantsdifferent | 10-50 | 3-10 | 3-12 | 4-10 |
Formatdifferent | Workshop + async | Workshop | Workshop + async | Workshop |
Outputdifferent | Kano Matrix, Feature Classes, Priority Themes | Customer Journey Canvas, Pain Points, Experience Opportunities | Lessons learned, Action items, Event summary | Journey Map, Pain-point List, Opportunity Backlog |
Tagsno overlap | SatisfactionPrioritizationCustomer | JourneyCustomerService designCanvas | LearningOperationsImprovement | JourneyServiceService design |