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| Criterion | ![]() Product Discovery Kano Model | ![]() UX Design Customer Journey Canvas | ![]() Operations A3 Problem Solving | ![]() UX Research Customer Journey Mapping |
|---|---|---|---|---|
Purposedifferent | When features need to be distinguished by their effect on satisfaction, it makes expectations and surprises comparable. It separates basic needs, performance contribution, and delight. | When a journey needs to be understood across several phases, it arranges experience, touchpoints, and opportunities into one picture. It makes gaps and friction along the user path clear. | For a complex deviation with several people involved, the method bundles problem, analysis, and decision onto one page. It creates a shared working space where causes, countermeasures, and follow-up fit together. | When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately. |
Complexitysame | Medium | Medium | Medium | Medium |
Timedifferent | 1-2 Tage | 1-3 h | 45-90 min | 2-4 h |
Participantsdifferent | 10-50 | 3-10 | 2-5 | 4-10 |
Formatdifferent | Workshop + async | Workshop | Workshop + async | Workshop |
Outputdifferent | Kano Matrix, Feature Classes, Priority Themes | Customer Journey Canvas, Pain Points, Experience Opportunities | A3 Report, Action Plan, Root Cause Analysis | Journey Map, Pain-point List, Opportunity Backlog |
Tagsno overlap | SatisfactionPrioritizationCustomer | JourneyCustomerService designCanvas | LeanProblem solvingCoachingOperations | JourneyServiceService design |



