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Criterion
A paper-based illustration representing Kano Model with its core stages and visible working result.
Product Discovery
Kano Model
Paper illustration for ABC Analysis
Operations
ABC Analysis
Paper illustration for Opportunity Interview
Product Discovery
Opportunity Interview
Paper illustration for Problem Interview
Product Discovery
Problem Interview
Purposedifferent
When features need to be distinguished by their effect on satisfaction, it makes expectations and surprises comparable. It separates basic needs, performance contribution, and delight.With many similar objects of differing economic significance, the method prioritizes effort by effect. It separates what needs regular steering from what rarely needs attention.When opportunities are still hidden behind signals of need, it structures conversations around needs and obstacles. It looks for patterns that lead to new product opportunities.When the picture of the problem still needs to become solid, it asks about real situations and consequences. It separates genuine suffering from mere interest in a solution.
Complexitydifferent
MediumLowMediumMedium
Timedifferent
1-2 Tage30-60 min30-60 min je Interview30-60 min je Interview
Participantsdifferent
10-501-55-12 Interviews5-12 Interviews
Formatdifferent
Workshop + asyncAsyncWorkshop + asyncWorkshop + async
Outputdifferent
Kano Matrix, Feature Classes, Priority ThemesABC Classification, Focus Rules, Control ListInterview Notes, Opportunity Themes, Customer QuotesProblem Evidence, Risk Notes, Customer Segments
Tagsno overlap
SatisfactionPrioritizationCustomer
PrioritizationOperationsPortfolio
DiscoveryInterviewsOpportunityCustomer
DiscoveryInterviewsValidation
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