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Criterion
A paper-based illustration representing Kano Model with its core stages and visible working result.
Product Discovery
Kano Model
Paper illustration for 1-2-4-All.
Facilitation
1-2-4-All
Paper illustration of Opportunity Scoring with its method-specific working model.
Product Discovery
Opportunity Scoring
Paper illustration of a JTBD interview notebook with a decision timeline, forces of change and a concise job hypothesis.
Product Discovery
Jobs to Be Done
Purposedifferent
When features need to be distinguished by their effect on satisfaction, it makes expectations and surprises comparable. It separates basic needs, performance contribution, and delight.When many people in a group too rarely get to speak, 1-2-4-All distributes thinking time more fairly. The format builds participation step by step and makes quiet or still-unformed thoughts usable faster.When opportunities need ranking by their effect, it makes importance and satisfaction directly comparable. It separates problem, assumption, solution, and evidence. The result is captured as an opportunity-score table and top outcomes.When switching motives and progress are unclear, it reconstructs the situation from real customer circumstances. It shows why a switch happens and what kind of progress is being sought.
Complexitydifferent
MediumLowMediumMedium
Timedifferent
1-2 Tage10-20 min60-120 min1-3 Wochen
Participantsdifferent
10-504-100+3-65-12 Interviews
Formatdifferent
Workshop + asyncWorkshopWorkshop + asyncWorkshop + async
Outputdifferent
Kano Matrix, Feature Classes, Priority ThemesIdea List, Shared Insights, Emergent ThemesOpportunity Score Table, Top OutcomesJob Stories, Outcome Statements, Opportunity List
Tagsno overlap
SatisfactionPrioritizationCustomer
FacilitationInclusionIdeation
PrioritizationDiscoveryOutcomesNeeds
CustomerOutcomesNeeds
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