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Criterion
Paper illustration of a JTBD interview notebook with a decision timeline, forces of change and a concise job hypothesis.
Product Discovery
Jobs to Be Done
Paper illustration of two people facing each other, speech bubbles and an open interview notebook.
UX Research
User Interviews
EventStorming on a long working surface: colored event cards form a business flow, friction points are marked, and a boundary separates different areas of responsibility.
Domain Modeling
EventStorming
Empathy Mapping
UX Research
Empathy Mapping
Purposedifferent
When switching motives and progress are unclear, it reconstructs the situation from real customer circumstances. It shows why a switch happens and what kind of progress is being sought.When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible.When a domain consists of many events, rules, and states, it creates a shared modeling space for the team. It bundles language, flows, and boundaries before domain knowledge fragments into siloed views.When a lot is assumed about a target group but little is seen jointly, empathy mapping makes knowledge and gaps directly comparable. The picture also shows which assumptions hold up and where evidence is missing.
Complexitydifferent
MediumLowMediumLow
Timedifferent
1-3 Wochen30–60 min per interview2-8 h30–60 min
Participantsdifferent
5-12 Interviews1 participant per interview5-124-8
Formatdifferent
Workshop + asyncWorkshop + asyncWorkshopWorkshop
Outputdifferent
Job Stories, Outcome Statements, Opportunity ListInterview Notes, Themes, Insight SummaryEvent Timeline, Ubiquitous Language, Boundaries, Open QuestionsEmpathy Map, Assumptions List, Research Gaps
Tagsno overlap
CustomerOutcomesNeeds
QualitativeResearchCustomerDiscovery
Domain-Driven DesignEventsDiscoveryWorkshop
SynthesisQualitativeWorkshop
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