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Criterion
Paper illustration of a JTBD interview notebook with a decision timeline, forces of change and a concise job hypothesis.
Product Discovery
Jobs to Be Done
Paper illustration of two people facing each other, speech bubbles and an open interview notebook.
UX Research
User Interviews
A paper-based illustration representing Design Sprint with its core stages and visible working result.
Innovation
Design Sprint
Paper illustration for Concierge MVP
Product Discovery
Concierge MVP
Purposedifferent
When switching motives and progress are unclear, it reconstructs the situation from real customer circumstances. It shows why a switch happens and what kind of progress is being sought.When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible.When the product question is unclear and time pressure is high, the method takes a team from an open idea to a testable solution. It connects problem understanding, decision, and learning in one compact format, lowering the risk of spending a lot of energy on a mere guess.When an idea can first fail or grow through genuine hands-on support, it relies on manual work instead of automation. It shows whether user value holds up even under manual execution.
Complexitydifferent
MediumLowHighMedium
Timedifferent
1-3 Wochen30–60 min per interview4-5 Tage1-4 Wochen
Participantsdifferent
5-12 Interviews1 participant per interview5-83-10 Kunden
Formatdifferent
Workshop + asyncWorkshop + asyncWorkshopWorkshop + async
Outputdifferent
Job Stories, Outcome Statements, Opportunity ListInterview Notes, Themes, Insight SummaryPrototype, Test Findings, Decision RationaleConcierge Learnings, Service Blueprint, MVP Risks
Tagsno overlap
CustomerOutcomesNeeds
QualitativeResearchCustomerDiscovery
Design sprintPrototypeValidationInnovation
MVPValidationServiceDiscovery
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