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| Criterion | ![]() Product Discovery Jobs to Be Done | ![]() UX Research Usability Testing | ![]() Product Discovery Opportunity Scoring | ![]() Product Discovery Concierge MVP |
|---|---|---|---|---|
Purposedifferent | When switching motives and progress are unclear, it reconstructs the situation from real customer circumstances. It shows why a switch happens and what kind of progress is being sought. | When a product is built but people get stuck on tasks, usability testing shows the friction at concrete points. Observed use instead of self-report makes visible where orientation, understanding, or interaction breaks down. | When opportunities need ranking by their effect, it makes importance and satisfaction directly comparable. It separates problem, assumption, solution, and evidence. The result is captured as an opportunity-score table and top outcomes. | When an idea can first fail or grow through genuine hands-on support, it relies on manual work instead of automation. It shows whether user value holds up even under manual execution. |
Complexitysame | Medium | Medium | Medium | Medium |
Timedifferent | 1-3 Wochen | 1-2 h je Session | 60-120 min | 1-4 Wochen |
Participantsdifferent | 5-12 Interviews | Based on research question | 3-6 | 3-10 Kunden |
Formatsame | Workshop + async | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Job Stories, Outcome Statements, Opportunity List | Usability Issues, Severity List, Recommendations | Opportunity Score Table, Top Outcomes | Concierge Learnings, Service Blueprint, MVP Risks |
Tagsno overlap | CustomerOutcomesNeeds | ValidationUXPrototype | PrioritizationDiscoveryOutcomesNeeds | MVPValidationServiceDiscovery |



