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Criterion
Paper illustration of a JTBD interview notebook with a decision timeline, forces of change and a concise job hypothesis.
Product Discovery
Jobs to Be Done
Paper illustration of a participant using a prototype while an observer takes notes beside a highlighted usability issue.
UX Research
Usability Testing
Paper illustration of Opportunity Scoring with its method-specific working model.
Product Discovery
Opportunity Scoring
Paper illustration for Concierge MVP
Product Discovery
Concierge MVP
Purposedifferent
When switching motives and progress are unclear, it reconstructs the situation from real customer circumstances. It shows why a switch happens and what kind of progress is being sought.When a product is built but people get stuck on tasks, usability testing shows the friction at concrete points. Observed use instead of self-report makes visible where orientation, understanding, or interaction breaks down.When opportunities need ranking by their effect, it makes importance and satisfaction directly comparable. It separates problem, assumption, solution, and evidence. The result is captured as an opportunity-score table and top outcomes.When an idea can first fail or grow through genuine hands-on support, it relies on manual work instead of automation. It shows whether user value holds up even under manual execution.
Complexitysame
MediumMediumMediumMedium
Timedifferent
1-3 Wochen1-2 h je Session60-120 min1-4 Wochen
Participantsdifferent
5-12 InterviewsBased on research question3-63-10 Kunden
Formatsame
Workshop + asyncWorkshop + asyncWorkshop + asyncWorkshop + async
Outputdifferent
Job Stories, Outcome Statements, Opportunity ListUsability Issues, Severity List, RecommendationsOpportunity Score Table, Top OutcomesConcierge Learnings, Service Blueprint, MVP Risks
Tagsno overlap
CustomerOutcomesNeeds
ValidationUXPrototype
PrioritizationDiscoveryOutcomesNeeds
MVPValidationServiceDiscovery
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