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Criterion
Paper illustration of a JTBD interview notebook with a decision timeline, forces of change and a concise job hypothesis.
Product Discovery
Jobs to Be Done
Paper illustration of a Test Card with four fields for hypothesis, test, metric, and success threshold.
Product Discovery
Test Card
Paper illustration of shared options, independently placed voting dots, and a highlighted shortlist.
Facilitation
Dot Voting
Paper illustration of Hypothesis Prioritization Canvas with a method-specific labelled workspace.
Product Discovery
Hypothesis Prioritization Canvas
Purposedifferent
When switching motives and progress are unclear, it reconstructs the situation from real customer circumstances. It shows why a switch happens and what kind of progress is being sought.The Test Card turns a critical assumption into a testable claim and specifies in advance which result counts as success.When a workshop has produced too many options and the group needs to condense quickly, dot voting makes preferences visible in a short time. It bundles individual votes into a solid signal for the next selection.When many hypotheses compete for attention, it brings order to their learning sequence and importance. It separates problem, assumption, solution, and evidence. The result is captured as a prioritization canvas and a hypothesis backlog.
Complexitydifferent
MediumLowLowMedium
Timedifferent
1-3 Wochen20-35 min5-15 min60-90 min
Participantsdifferent
5-12 Interviews1-53-203-8
Formatdifferent
Workshop + asyncWorkshop + asyncWorkshopWorkshop
Outputdifferent
Job Stories, Outcome Statements, Opportunity ListTest Card with a pre-set thresholdRanked list, Consensus signal, ShortlistPrioritization Canvas, Hypothesis Backlog
Tagsno overlap
CustomerOutcomesNeeds
ExperimentsValidationDiscoveryHypothesis
FacilitationVotingConsensusPrioritization
ExperimentsPrioritizationDiscoveryHypothesis
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