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| Criterion |  Product Discovery Jobs to Be Done |  UX Research Surveys |  UX Research User Interviews |  Product Discovery Experiment Canvas |
|---|---|---|---|---|
Purposedifferent | When switching motives and progress are unclear, it reconstructs the situation from real customer circumstances. It shows why a switch happens and what kind of progress is being sought. | When a topic needs to be validated broadly and many people can answer the same question, surveys gather structured feedback in a scalable form. Answers become comparable and segmentable instead of remaining merely anecdotal. | When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible. | When experiments become unreadable after the fact, it arranges hypothesis, signal, and learning goal on a single canvas. It separates problem, assumption, solution, and evidence. The result is captured as a Completed Experiment Canvas and a Success Metric. |
Complexitydifferent | Medium | Medium | Low | Low |
Timedifferent | 1-3 Wochen | 3-14 Tage | 30–60 min per interview | 30-60 min |
Participantsdifferent | 5-12 Interviews | 50+ | 1 participant per interview | 1-5 |
Formatdifferent | Workshop + async | Async | Workshop + async | Workshop + async |
Outputdifferent | Job Stories, Outcome Statements, Opportunity List | Survey Results, Charts, Segment Insights | Interview Notes, Themes, Insight Summary | Completed Experiment Canvas, Success Metric |
Tagsno overlap | CustomerOutcomesNeeds | QuantitativeResearchValidation | QualitativeResearchCustomerDiscovery | ExperimentsValidationDiscoveryHypothesis |