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Criterion
Paper illustration of a JTBD interview notebook with a decision timeline, forces of change and a concise job hypothesis.
Product Discovery
Jobs to Be Done
Paper illustration for Solution Interview
Product Discovery
Solution Interview
Paper illustration of a branching tree with an outcome at its root, customer opportunities, solution options and small experiment cards.
Product Discovery
Opportunity Solution Tree
Paper illustration of a Learning Card with four fields for hypothesis, observation, insight, and action.
Product Discovery
Learning Card
Purposedifferent
When switching motives and progress are unclear, it reconstructs the situation from real customer circumstances. It shows why a switch happens and what kind of progress is being sought.When a solution idea is already on the table, it checks how it is understood and evaluated. It looks for resonance, objections, and missing fit early in the conversation.When discovery keeps swinging between goals, ideas, and learning loops, it creates clear steering logic. It connects the desired outcome, opportunities, and experiments into a legible structure.The Learning Card connects traceable test results to a reasoned next action while keeping the limits of the insight visible.
Complexitydifferent
MediumMediumMediumLow
Timedifferent
1-3 Wochen30-60 min je Interview1-2 h Setup, laufend25-40 min
Participantsdifferent
5-12 Interviews5-10 Interviews2-61-5
Formatsame
Workshop + asyncWorkshop + asyncWorkshop + asyncWorkshop + async
Outputdifferent
Job Stories, Outcome Statements, Opportunity ListSolution Feedback, Objection List, Validation NotesOpportunity Solution Tree, Experiment Backlog, Learning LogLearning Card with evidence and next action
Tagsno overlap
CustomerOutcomesNeeds
ValidationInterviewsPrototype
DiscoveryOutcomesExperimentsOpportunity
ExperimentsValidationDiscoveryLearning
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