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Criterion
Paper illustration of a JTBD interview notebook with a decision timeline, forces of change and a concise job hypothesis.
Product Discovery
Jobs to Be Done
Paper illustration for Solution Interview
Product Discovery
Solution Interview
Paper illustration of Opportunity Scoring with its method-specific working model.
Product Discovery
Opportunity Scoring
Paper illustration for Problem Interview
Product Discovery
Problem Interview
Purposedifferent
When switching motives and progress are unclear, it reconstructs the situation from real customer circumstances. It shows why a switch happens and what kind of progress is being sought.When a solution idea is already on the table, it checks how it is understood and evaluated. It looks for resonance, objections, and missing fit early in the conversation.When opportunities need ranking by their effect, it makes importance and satisfaction directly comparable. It separates problem, assumption, solution, and evidence. The result is captured as an opportunity-score table and top outcomes.When the picture of the problem still needs to become solid, it asks about real situations and consequences. It separates genuine suffering from mere interest in a solution.
Complexitysame
MediumMediumMediumMedium
Timedifferent
1-3 Wochen30-60 min je Interview60-120 min30-60 min je Interview
Participantsdifferent
5-12 Interviews5-10 Interviews3-65-12 Interviews
Formatsame
Workshop + asyncWorkshop + asyncWorkshop + asyncWorkshop + async
Outputdifferent
Job Stories, Outcome Statements, Opportunity ListSolution Feedback, Objection List, Validation NotesOpportunity Score Table, Top OutcomesProblem Evidence, Risk Notes, Customer Segments
Tagsno overlap
CustomerOutcomesNeeds
ValidationInterviewsPrototype
PrioritizationDiscoveryOutcomesNeeds
DiscoveryInterviewsValidation
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