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Criterion
Paper illustration of a JTBD interview notebook with a decision timeline, forces of change and a concise job hypothesis.
Product Discovery
Jobs to Be Done
A paper-based illustration representing Service Blueprint with its core stages and visible working result.
UX Design
Service Blueprinting
A3 Problem-Solving workspace showing the question, observations, and next decision.
Operations
A3 Problem Solving
Gemba Walk workspace showing the question, observations, and next decision.
Operations
Gemba Walk
Purposedifferent
When switching motives and progress are unclear, it reconstructs the situation from real customer circumstances. It shows why a switch happens and what kind of progress is being sought.When a service experience is spread across several touchpoints, it brings frontstage and backstage together. It shows where user contact and internal responsibility must fit.For a complex deviation with several people involved, the method bundles problem, analysis, and decision onto one page. It creates a shared working space where causes, countermeasures, and follow-up fit together.When there is uncertainty about the real course of a process, the method brings observation to the place where work happens. It combines perception, follow-up questions, and process knowledge so decisions rest on actual workflows instead of assumptions.
Complexitydifferent
MediumHighMediumLow
Timedifferent
1-3 Wochen0.5-2 Tage45-90 min30-120 min
Participantsdifferent
5-12 Interviews6-122-52-6
Formatdifferent
Workshop + asyncWorkshopWorkshop + asyncWorkshop
Outputdifferent
Job Stories, Outcome Statements, Opportunity ListService Blueprint, Fail Points, Ownership MapA3 Report, Action Plan, Root Cause AnalysisObservation Notes, Improvement Ideas
Tagsno overlap
CustomerOutcomesNeeds
Service designOperationsJourneyBlueprint
LeanProblem solvingCoachingOperations
LeanObservationProcessOperations
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