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Criterion
Paper illustration of a JTBD interview notebook with a decision timeline, forces of change and a concise job hypothesis.
Product Discovery
Jobs to Be Done
Paper illustration of Rapid Ideation with its method-specific working model.
Innovation
Rapid Ideation
Paper illustration of an eight-panel idea sheet with varied sketches beside a timer set to eight minutes.
Innovation
Crazy 8s
Paper illustration for Design Studio
UX Design
Design Studio
Purposedifferent
When switching motives and progress are unclear, it reconstructs the situation from real customer circumstances. It shows why a switch happens and what kind of progress is being sought.When a decision needs to be prepared quickly, the method generates many solution-close variants in a short time. It deliberately relies on pace to undercut self-censorship and perfectionism. This quickly produces a usable field for prioritization and further work.With only a few minutes available and a still-fuzzy solution search, the method forces a wide range of variants. It produces fast sketches before the first idea can settle in, making different directions directly comparable and open to further development.When several designs need to be quickly put in relation to each other, it makes ideas visible and comparable. It encourages early variants instead of long upfront debates.
Complexitydifferent
MediumLowLowMedium
Timedifferent
1-3 Wochen5-20 min8-15 min1-3 h
Participantsdifferent
5-12 Interviews1-201-103-8
Formatdifferent
Workshop + asyncWorkshop + asyncWorkshopWorkshop
Outputdifferent
Job Stories, Outcome Statements, Opportunity ListIdeenpool, Roh-Shortlist, ClusterSketch Set, Idea Shortlist, Direction OptionsSketches, Concept Directions, Design Decisions
Tagsno overlap
CustomerOutcomesNeeds
BrainstormingIdeationDivergenceSpeed
BrainstormingSketchingSpeedDivergenceDesign sprint
SketchingCollaborationIdeation
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