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Criterion
Paper illustration of a JTBD interview notebook with a decision timeline, forces of change and a concise job hypothesis.
Product Discovery
Jobs to Be Done
Paper illustration of Product Kata with its method-specific working model.
Product Discovery
Product Kata
Paper illustration for Opportunity Interview
Product Discovery
Opportunity Interview
Paper illustration of Opportunity Scoring with its method-specific working model.
Product Discovery
Opportunity Scoring
Purposedifferent
When switching motives and progress are unclear, it reconstructs the situation from real customer circumstances. It shows why a switch happens and what kind of progress is being sought.Product Kata helps clarify customer problems, solution ideas, and evidence through a repeatable improvement routine. It captures direction, current metric, target metric, experiment notes, and learning.When opportunities are still hidden behind signals of need, it structures conversations around needs and obstacles. It looks for patterns that lead to new product opportunities.When opportunities need ranking by their effect, it makes importance and satisfaction directly comparable. It separates problem, assumption, solution, and evidence. The result is captured as an opportunity-score table and top outcomes.
Complexitysame
MediumMediumMediumMedium
Timedifferent
1-3 Wochen1-2 Wochen je Loop30-60 min je Interview60-120 min
Participantsdifferent
5-12 Interviews3-105-12 Interviews3-6
Formatsame
Workshop + asyncWorkshop + asyncWorkshop + asyncWorkshop + async
Outputdifferent
Job Stories, Outcome Statements, Opportunity ListDirection, Current metric, Target metric, Experiment note, Learning reportInterview Notes, Opportunity Themes, Customer QuotesOpportunity Score Table, Top Outcomes
Tagsno overlap
CustomerOutcomesNeeds
OutcomesDiscoveryLearningIterationCoaching
DiscoveryInterviewsOpportunityCustomer
PrioritizationDiscoveryOutcomesNeeds
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