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Criterion
Paper illustration of a JTBD interview notebook with a decision timeline, forces of change and a concise job hypothesis.
Product Discovery
Jobs to Be Done
Paper illustration of Product Kata with its method-specific working model.
Product Discovery
Product Kata
Paper illustration for Opportunity Interview
Product Discovery
Opportunity Interview
Paper illustration of a Learning Card with four fields for hypothesis, observation, insight, and action.
Product Discovery
Learning Card
Purposedifferent
When switching motives and progress are unclear, it reconstructs the situation from real customer circumstances. It shows why a switch happens and what kind of progress is being sought.Product Kata helps clarify customer problems, solution ideas, and evidence through a repeatable improvement routine. It captures direction, current metric, target metric, experiment notes, and learning.When opportunities are still hidden behind signals of need, it structures conversations around needs and obstacles. It looks for patterns that lead to new product opportunities.The Learning Card connects traceable test results to a reasoned next action while keeping the limits of the insight visible.
Complexitydifferent
MediumMediumMediumLow
Timedifferent
1-3 Wochen1-2 Wochen je Loop30-60 min je Interview25-40 min
Participantsdifferent
5-12 Interviews3-105-12 Interviews1-5
Formatsame
Workshop + asyncWorkshop + asyncWorkshop + asyncWorkshop + async
Outputdifferent
Job Stories, Outcome Statements, Opportunity ListDirection, Current metric, Target metric, Experiment note, Learning reportInterview Notes, Opportunity Themes, Customer QuotesLearning Card with evidence and next action
Tagsno overlap
CustomerOutcomesNeeds
OutcomesDiscoveryLearningIterationCoaching
DiscoveryInterviewsOpportunityCustomer
ExperimentsValidationDiscoveryLearning
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