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| Criterion | ![]() Product Discovery Jobs to Be Done | ![]() Product Discovery Product Kata | ![]() Product Discovery MVP Test Matrix | ![]() Product Discovery Fake Door Test |
|---|---|---|---|---|
Purposedifferent | When switching motives and progress are unclear, it reconstructs the situation from real customer circumstances. It shows why a switch happens and what kind of progress is being sought. | Product Kata helps clarify customer problems, solution ideas, and evidence through a repeatable improvement routine. It captures direction, current metric, target metric, experiment notes, and learning. | When several minimal variants compete to answer the same question, it makes comparing and choosing between them cleaner. It separates problem, assumption, solution, and evidence. The result is captured as a Test Matrix and a Test Plan. | When demand is still unclear, it measures interest in a feature before it is built. It separates real behavior from polite agreement and deliberately keeps build effort small. |
Complexitysame | Medium | Medium | Medium | Medium |
Timedifferent | 1-3 Wochen | 1-2 Wochen je Loop | 45-75 min | 1-5 Tage |
Participantsdifferent | 5-12 Interviews | 3-10 | 2-8 | Nutzertraffic |
Formatdifferent | Workshop + async | Workshop + async | Workshop | Async |
Outputdifferent | Job Stories, Outcome Statements, Opportunity List | Direction, Current metric, Target metric, Experiment note, Learning report | Test Matrix, Test Plan | Click Data, Interest Signal, Learning Decision |
Tagsno overlap | CustomerOutcomesNeeds | OutcomesDiscoveryLearningIterationCoaching | ExperimentsValidationDiscoveryOptions | ValidationExperimentsDemandDiscovery |



