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Criterion
Paper illustration of a JTBD interview notebook with a decision timeline, forces of change and a concise job hypothesis.
Product Discovery
Jobs to Be Done
Paper illustration of Product Kata with its method-specific working model.
Product Discovery
Product Kata
Paper illustration of MVP Test Matrix with a method-specific labelled workspace.
Product Discovery
MVP Test Matrix
Paper illustration for Fake Door Test
Product Discovery
Fake Door Test
Purposedifferent
When switching motives and progress are unclear, it reconstructs the situation from real customer circumstances. It shows why a switch happens and what kind of progress is being sought.Product Kata helps clarify customer problems, solution ideas, and evidence through a repeatable improvement routine. It captures direction, current metric, target metric, experiment notes, and learning.When several minimal variants compete to answer the same question, it makes comparing and choosing between them cleaner. It separates problem, assumption, solution, and evidence. The result is captured as a Test Matrix and a Test Plan.When demand is still unclear, it measures interest in a feature before it is built. It separates real behavior from polite agreement and deliberately keeps build effort small.
Complexitysame
MediumMediumMediumMedium
Timedifferent
1-3 Wochen1-2 Wochen je Loop45-75 min1-5 Tage
Participantsdifferent
5-12 Interviews3-102-8Nutzertraffic
Formatdifferent
Workshop + asyncWorkshop + asyncWorkshopAsync
Outputdifferent
Job Stories, Outcome Statements, Opportunity ListDirection, Current metric, Target metric, Experiment note, Learning reportTest Matrix, Test PlanClick Data, Interest Signal, Learning Decision
Tagsno overlap
CustomerOutcomesNeeds
OutcomesDiscoveryLearningIterationCoaching
ExperimentsValidationDiscoveryOptions
ValidationExperimentsDemandDiscovery
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