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Criterion
Paper illustration of a JTBD interview notebook with a decision timeline, forces of change and a concise job hypothesis.
Product Discovery
Jobs to Be Done
Paper illustration for Problem Interview
Product Discovery
Problem Interview
Paper illustration of Lean UX Canvas with its method-specific working model.
UX Design
Lean UX Canvas
Paper illustration of a Test Card with four fields for hypothesis, test, metric, and success threshold.
Product Discovery
Test Card
Purposedifferent
When switching motives and progress are unclear, it reconstructs the situation from real customer circumstances. It shows why a switch happens and what kind of progress is being sought.When the picture of the problem still needs to become solid, it asks about real situations and consequences. It separates genuine suffering from mere interest in a solution.The Lean UX Canvas helps clarify user behavior, touchpoints, and concept decisions. It makes assumptions and desired outcomes visible and captures the result as a completed canvas, hypothesis list, and first experiment.The Test Card turns a critical assumption into a testable claim and specifies in advance which result counts as success.
Complexitydifferent
MediumMediumMediumLow
Timedifferent
1-3 Wochen30-60 min je Interview2-3 h20-35 min
Participantsdifferent
5-12 Interviews5-12 Interviews3-81-5
Formatsame
Workshop + asyncWorkshop + asyncWorkshop + asyncWorkshop + async
Outputdifferent
Job Stories, Outcome Statements, Opportunity ListProblem Evidence, Risk Notes, Customer SegmentsCompleted Lean UX Canvas, Hypothesis list, First experimentTest Card with a pre-set threshold
Tagsno overlap
CustomerOutcomesNeeds
DiscoveryInterviewsValidation
CanvasHypothesisOutcomesDiscovery
ExperimentsValidationDiscoveryHypothesis
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