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Criterion
Paper illustration of a JTBD interview notebook with a decision timeline, forces of change and a concise job hypothesis.
Product Discovery
Jobs to Be Done
Paper illustration for Problem Interview
Product Discovery
Problem Interview
Paper illustration for Concierge MVP
Product Discovery
Concierge MVP
Paper illustration for Opportunity Interview
Product Discovery
Opportunity Interview
Purposedifferent
When switching motives and progress are unclear, it reconstructs the situation from real customer circumstances. It shows why a switch happens and what kind of progress is being sought.When the picture of the problem still needs to become solid, it asks about real situations and consequences. It separates genuine suffering from mere interest in a solution.When an idea can first fail or grow through genuine hands-on support, it relies on manual work instead of automation. It shows whether user value holds up even under manual execution.When opportunities are still hidden behind signals of need, it structures conversations around needs and obstacles. It looks for patterns that lead to new product opportunities.
Complexitysame
MediumMediumMediumMedium
Timedifferent
1-3 Wochen30-60 min je Interview1-4 Wochen30-60 min je Interview
Participantsdifferent
5-12 Interviews5-12 Interviews3-10 Kunden5-12 Interviews
Formatsame
Workshop + asyncWorkshop + asyncWorkshop + asyncWorkshop + async
Outputdifferent
Job Stories, Outcome Statements, Opportunity ListProblem Evidence, Risk Notes, Customer SegmentsConcierge Learnings, Service Blueprint, MVP RisksInterview Notes, Opportunity Themes, Customer Quotes
Tagsno overlap
CustomerOutcomesNeeds
DiscoveryInterviewsValidation
MVPValidationServiceDiscovery
DiscoveryInterviewsOpportunityCustomer
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