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Criterion
Paper illustration of a JTBD interview notebook with a decision timeline, forces of change and a concise job hypothesis.
Product Discovery
Jobs to Be Done
Paper illustration for Problem Interview
Product Discovery
Problem Interview
Paper illustration for Concierge MVP
Product Discovery
Concierge MVP
Paper illustration of Experiment Canvas with a method-specific labelled workspace.
Product Discovery
Experiment Canvas
Purposedifferent
When switching motives and progress are unclear, it reconstructs the situation from real customer circumstances. It shows why a switch happens and what kind of progress is being sought.When the picture of the problem still needs to become solid, it asks about real situations and consequences. It separates genuine suffering from mere interest in a solution.When an idea can first fail or grow through genuine hands-on support, it relies on manual work instead of automation. It shows whether user value holds up even under manual execution.When experiments become unreadable after the fact, it arranges hypothesis, signal, and learning goal on a single canvas. It separates problem, assumption, solution, and evidence. The result is captured as a Completed Experiment Canvas and a Success Metric.
Complexitydifferent
MediumMediumMediumLow
Timedifferent
1-3 Wochen30-60 min je Interview1-4 Wochen30-60 min
Participantsdifferent
5-12 Interviews5-12 Interviews3-10 Kunden1-5
Formatsame
Workshop + asyncWorkshop + asyncWorkshop + asyncWorkshop + async
Outputdifferent
Job Stories, Outcome Statements, Opportunity ListProblem Evidence, Risk Notes, Customer SegmentsConcierge Learnings, Service Blueprint, MVP RisksCompleted Experiment Canvas, Success Metric
Tagsno overlap
CustomerOutcomesNeeds
DiscoveryInterviewsValidation
MVPValidationServiceDiscovery
ExperimentsValidationDiscoveryHypothesis
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