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Criterion
Paper illustration of a JTBD interview notebook with a decision timeline, forces of change and a concise job hypothesis.
Product Discovery
Jobs to Be Done
Paper illustration of Pretotyping with its method-specific working model.
Product Discovery
Pretotyping
Paper illustration of Opportunity Scoring with its method-specific working model.
Product Discovery
Opportunity Scoring
Paper illustration of Hypothesis Prioritization Canvas with a method-specific labelled workspace.
Product Discovery
Hypothesis Prioritization Canvas
Purposedifferent
When switching motives and progress are unclear, it reconstructs the situation from real customer circumstances. It shows why a switch happens and what kind of progress is being sought.Pretotyping clarifies whether a customer problem and solution idea create enough real demand. It separates problem, assumption, solution, and evidence, and captures the result as a pretotyping sketch, test setup, and conversion data.When opportunities need ranking by their effect, it makes importance and satisfaction directly comparable. It separates problem, assumption, solution, and evidence. The result is captured as an opportunity-score table and top outcomes.When many hypotheses compete for attention, it brings order to their learning sequence and importance. It separates problem, assumption, solution, and evidence. The result is captured as a prioritization canvas and a hypothesis backlog.
Complexitydifferent
MediumLowMediumMedium
Timedifferent
1-3 WochenStunden bis wenige Tage60-120 min60-90 min
Participantsdifferent
5-12 Interviews1-43-63-8
Formatdifferent
Workshop + asyncWorkshop + asyncWorkshop + asyncWorkshop
Outputdifferent
Job Stories, Outcome Statements, Opportunity ListPretotyping sketch, Test setup, Conversion data, Go or no-go decisionOpportunity Score Table, Top OutcomesPrioritization Canvas, Hypothesis Backlog
Tagsno overlap
CustomerOutcomesNeeds
ValidationDemandMVP
PrioritizationDiscoveryOutcomesNeeds
ExperimentsPrioritizationDiscoveryHypothesis
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