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Criterion
Paper illustration of a JTBD interview notebook with a decision timeline, forces of change and a concise job hypothesis.
Product Discovery
Jobs to Be Done
Paper illustration of a six-field PESTLE grid
Business Strategy
PESTLE Analysis
Paper illustration of GIST Planning with its method-specific working model.
Product Strategy
GIST Planning
Gap Analysis method illustration showing its working structure
Business Strategy
GAP Analysis
Purposedifferent
When switching motives and progress are unclear, it reconstructs the situation from real customer circumstances. It shows why a switch happens and what kind of progress is being sought.PESTLE Analysis makes political, economic, social, technological, legal, and environmental influences visible. The environment of an initiative is thereby read systematically instead of through isolated trends.GIST Planning helps clarify target groups, value, goals, and priorities. It links customer value, product logic, and decision priorities, and captures the result as goals, an idea bank, and a step-project list.GAP Analysis compares the current state with a target picture and makes the distance manageable. It becomes useful when, ahead of new initiatives, it must become clear which capabilities, processes, or resources are missing.
Complexitysame
MediumMediumMediumMedium
Timedifferent
1-3 Wochen1-3 hWochen bis Monate je Goal1-3 h
Participantsdifferent
5-12 Interviews2-103-102-8
Formatsame
Workshop + asyncWorkshop + asyncWorkshop + asyncWorkshop + async
Outputdifferent
Job Stories, Outcome Statements, Opportunity ListPESTLE Map, External Risks, Strategic QuestionsGoals, Idea bank, Step-project list, Tasks, Learning reportsGap Matrix, Action Plan, Risk Notes
Tagsno overlap
CustomerOutcomesNeeds
StrategyMarketAnalysis
RoadmapOutcomesPlanningExperiments
StrategyAnalysisPlanning
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