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Criterion
Paper illustration of a JTBD interview notebook with a decision timeline, forces of change and a concise job hypothesis.
Product Discovery
Jobs to Be Done
Paper illustration for PDCA Cycle.
Operations
PDCA Cycle
Paper illustration of a branching tree with an outcome at its root, customer opportunities, solution options and small experiment cards.
Product Discovery
Opportunity Solution Tree
Paper illustration for Opportunity Interview
Product Discovery
Opportunity Interview
Purposedifferent
When switching motives and progress are unclear, it reconstructs the situation from real customer circumstances. It shows why a switch happens and what kind of progress is being sought.For an improvement that still has to prove itself in everyday work, the method runs it through small learning loops. It connects planning, checking, and standardization into a repeatable learning mode.When discovery keeps swinging between goals, ideas, and learning loops, it creates clear steering logic. It connects the desired outcome, opportunities, and experiments into a legible structure.When opportunities are still hidden behind signals of need, it structures conversations around needs and obstacles. It looks for patterns that lead to new product opportunities.
Complexitydifferent
MediumLowMediumMedium
Timedifferent
1-3 Wochen1 h bis mehrere Wochen1-2 h Setup, laufend30-60 min je Interview
Participantsdifferent
5-12 Interviews1-82-65-12 Interviews
Formatsame
Workshop + asyncWorkshop + asyncWorkshop + asyncWorkshop + async
Outputdifferent
Job Stories, Outcome Statements, Opportunity ListPDCA Log, Experiment Plan, Learning Outcome, Standard ChangeOpportunity Solution Tree, Experiment Backlog, Learning LogInterview Notes, Opportunity Themes, Customer Quotes
Tagsno overlap
CustomerOutcomesNeeds
Continuous improvementLeanExperiments
DiscoveryOutcomesExperimentsOpportunity
DiscoveryInterviewsOpportunityCustomer
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