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Criterion
Paper illustration of a JTBD interview notebook with a decision timeline, forces of change and a concise job hypothesis.
Product Discovery
Jobs to Be Done
Paper illustration of a branching tree with an outcome at its root, customer opportunities, solution options and small experiment cards.
Product Discovery
Opportunity Solution Tree
Paper illustration of GIST Planning with its method-specific working model.
Product Strategy
GIST Planning
Paper illustration for Opportunity Interview
Product Discovery
Opportunity Interview
Purposedifferent
When switching motives and progress are unclear, it reconstructs the situation from real customer circumstances. It shows why a switch happens and what kind of progress is being sought.When discovery keeps swinging between goals, ideas, and learning loops, it creates clear steering logic. It connects the desired outcome, opportunities, and experiments into a legible structure.GIST Planning helps clarify target groups, value, goals, and priorities. It links customer value, product logic, and decision priorities, and captures the result as goals, an idea bank, and a step-project list.When opportunities are still hidden behind signals of need, it structures conversations around needs and obstacles. It looks for patterns that lead to new product opportunities.
Complexitysame
MediumMediumMediumMedium
Timedifferent
1-3 Wochen1-2 h Setup, laufendWochen bis Monate je Goal30-60 min je Interview
Participantsdifferent
5-12 Interviews2-63-105-12 Interviews
Formatsame
Workshop + asyncWorkshop + asyncWorkshop + asyncWorkshop + async
Outputdifferent
Job Stories, Outcome Statements, Opportunity ListOpportunity Solution Tree, Experiment Backlog, Learning LogGoals, Idea bank, Step-project list, Tasks, Learning reportsInterview Notes, Opportunity Themes, Customer Quotes
Tagsno overlap
CustomerOutcomesNeeds
DiscoveryOutcomesExperimentsOpportunity
RoadmapOutcomesPlanningExperiments
DiscoveryInterviewsOpportunityCustomer
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