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Criterion
Paper illustration of a JTBD interview notebook with a decision timeline, forces of change and a concise job hypothesis.
Product Discovery
Jobs to Be Done
Paper illustration of Opportunity Scoring with its method-specific working model.
Product Discovery
Opportunity Scoring
Paper illustration of Product Kata with its method-specific working model.
Product Discovery
Product Kata
A paper-based illustration representing Kano Model with its core stages and visible working result.
Product Discovery
Kano Model
Purposedifferent
When switching motives and progress are unclear, it reconstructs the situation from real customer circumstances. It shows why a switch happens and what kind of progress is being sought.When opportunities need ranking by their effect, it makes importance and satisfaction directly comparable. It separates problem, assumption, solution, and evidence. The result is captured as an opportunity-score table and top outcomes.Product Kata helps clarify customer problems, solution ideas, and evidence through a repeatable improvement routine. It captures direction, current metric, target metric, experiment notes, and learning.When features need to be distinguished by their effect on satisfaction, it makes expectations and surprises comparable. It separates basic needs, performance contribution, and delight.
Complexitysame
MediumMediumMediumMedium
Timedifferent
1-3 Wochen60-120 min1-2 Wochen je Loop1-2 Tage
Participantsdifferent
5-12 Interviews3-63-1010-50
Formatsame
Workshop + asyncWorkshop + asyncWorkshop + asyncWorkshop + async
Outputdifferent
Job Stories, Outcome Statements, Opportunity ListOpportunity Score Table, Top OutcomesDirection, Current metric, Target metric, Experiment note, Learning reportKano Matrix, Feature Classes, Priority Themes
Tagsno overlap
CustomerOutcomesNeeds
PrioritizationDiscoveryOutcomesNeeds
OutcomesDiscoveryLearningIterationCoaching
SatisfactionPrioritizationCustomer
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