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Criterion
Paper illustration of a JTBD interview notebook with a decision timeline, forces of change and a concise job hypothesis.
Product Discovery
Jobs to Be Done
Paper illustration of Opportunity Scoring with its method-specific working model.
Product Discovery
Opportunity Scoring
Paper illustration of a branching tree with an outcome at its root, customer opportunities, solution options and small experiment cards.
Product Discovery
Opportunity Solution Tree
Paper illustration for Fake Door Test
Product Discovery
Fake Door Test
Purposedifferent
When switching motives and progress are unclear, it reconstructs the situation from real customer circumstances. It shows why a switch happens and what kind of progress is being sought.When opportunities need ranking by their effect, it makes importance and satisfaction directly comparable. It separates problem, assumption, solution, and evidence. The result is captured as an opportunity-score table and top outcomes.When discovery keeps swinging between goals, ideas, and learning loops, it creates clear steering logic. It connects the desired outcome, opportunities, and experiments into a legible structure.When demand is still unclear, it measures interest in a feature before it is built. It separates real behavior from polite agreement and deliberately keeps build effort small.
Complexitysame
MediumMediumMediumMedium
Timedifferent
1-3 Wochen60-120 min1-2 h Setup, laufend1-5 Tage
Participantsdifferent
5-12 Interviews3-62-6Nutzertraffic
Formatdifferent
Workshop + asyncWorkshop + asyncWorkshop + asyncAsync
Outputdifferent
Job Stories, Outcome Statements, Opportunity ListOpportunity Score Table, Top OutcomesOpportunity Solution Tree, Experiment Backlog, Learning LogClick Data, Interest Signal, Learning Decision
Tagsno overlap
CustomerOutcomesNeeds
PrioritizationDiscoveryOutcomesNeeds
DiscoveryOutcomesExperimentsOpportunity
ValidationExperimentsDemandDiscovery
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