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Criterion
Paper illustration of a JTBD interview notebook with a decision timeline, forces of change and a concise job hypothesis.
Product Discovery
Jobs to Be Done
Paper illustration of Opportunity Scoring with its method-specific working model.
Product Discovery
Opportunity Scoring
Paper illustration of Lean Startup with its method-specific working model.
Innovation
Lean Startup
Paper illustration of Experiment Canvas with a method-specific labelled workspace.
Product Discovery
Experiment Canvas
Purposedifferent
When switching motives and progress are unclear, it reconstructs the situation from real customer circumstances. It shows why a switch happens and what kind of progress is being sought.When opportunities need ranking by their effect, it makes importance and satisfaction directly comparable. It separates problem, assumption, solution, and evidence. The result is captured as an opportunity-score table and top outcomes.For uncertain business assumptions, the method forces the idea into contact with real market reactions early. It separates wishful picture, assumption, and observable behavior, so that learning becomes faster than planning. This translates uncertainty into measurable insight.When experiments become unreadable after the fact, it arranges hypothesis, signal, and learning goal on a single canvas. It separates problem, assumption, solution, and evidence. The result is captured as a Completed Experiment Canvas and a Success Metric.
Complexitydifferent
MediumMediumMediumLow
Timedifferent
1-3 Wochen60-120 minWochen bis Monate je Lernzyklus30-60 min
Participantsdifferent
5-12 Interviews3-62-81-5
Formatsame
Workshop + asyncWorkshop + asyncWorkshop + asyncWorkshop + async
Outputdifferent
Job Stories, Outcome Statements, Opportunity ListOpportunity Score Table, Top OutcomesHypothesis list, MVPs, Learning reports, Pivot or persevere decisionCompleted Experiment Canvas, Success Metric
Tagsno overlap
CustomerOutcomesNeeds
PrioritizationDiscoveryOutcomesNeeds
LeanStartupValidationMVP
ExperimentsValidationDiscoveryHypothesis
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