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Criterion
Paper illustration of a JTBD interview notebook with a decision timeline, forces of change and a concise job hypothesis.
Product Discovery
Jobs to Be Done
Paper illustration for Opportunity Interview
Product Discovery
Opportunity Interview
Paper illustration of Lean UX Canvas with its method-specific working model.
UX Design
Lean UX Canvas
Paper illustration of a branching tree with an outcome at its root, customer opportunities, solution options and small experiment cards.
Product Discovery
Opportunity Solution Tree
Purposedifferent
When switching motives and progress are unclear, it reconstructs the situation from real customer circumstances. It shows why a switch happens and what kind of progress is being sought.When opportunities are still hidden behind signals of need, it structures conversations around needs and obstacles. It looks for patterns that lead to new product opportunities.The Lean UX Canvas helps clarify user behavior, touchpoints, and concept decisions. It makes assumptions and desired outcomes visible and captures the result as a completed canvas, hypothesis list, and first experiment.When discovery keeps swinging between goals, ideas, and learning loops, it creates clear steering logic. It connects the desired outcome, opportunities, and experiments into a legible structure.
Complexitysame
MediumMediumMediumMedium
Timedifferent
1-3 Wochen30-60 min je Interview2-3 h1-2 h Setup, laufend
Participantsdifferent
5-12 Interviews5-12 Interviews3-82-6
Formatsame
Workshop + asyncWorkshop + asyncWorkshop + asyncWorkshop + async
Outputdifferent
Job Stories, Outcome Statements, Opportunity ListInterview Notes, Opportunity Themes, Customer QuotesCompleted Lean UX Canvas, Hypothesis list, First experimentOpportunity Solution Tree, Experiment Backlog, Learning Log
Tagsno overlap
CustomerOutcomesNeeds
DiscoveryInterviewsOpportunityCustomer
CanvasHypothesisOutcomesDiscovery
DiscoveryOutcomesExperimentsOpportunity
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